Paid Yahoo Search Marketing,  Paid Google Adwords, SocialBlaster 1.0

Pay Per Click Campaigns – Set-up, Management, Expensive Re-occuring Costs and Lenghty Research – A complex game of profit and loss.

Wondering about the cost-effectiveness of purchasing keyword search terms from major search engines in comparison to using SocialBlaster 1.0?  Then read below:

Purchasing keyword search terms from major search engines is a practice that is represents a constant expense among Internet retailers.  This method can become so expensive that it could very well represent the cost of a leased luxury vehicle every month. The cost can escalate quickly and could potentially soar as high as half a mortgage payment for the average merchants.These online merchants rely heavily on establishing a strong Pay Per Click (PPC) presence across the Web.  These campaigns can become costly and expensive to run.  Experienced PPC marketers are well versed in this costly and complex game of profit and loss.

The purchase of pay per click advertising is very limited to the heavy-hitters. Social Marketing is so easy a layman can do it. There are many variables regarding your niche, your offers, how many accounts you use, and how well you target and expand your social presence. Nevertheless Social Marketing is pretty straight forward……It’s about targeting your audience and marketing your offer and expanding your social presence. SocialBlaster is so simple that it will enable you to have more time to expand your presence on these Social Sites while automating content and traffic from the social sites you work with most.

An example of the re-occuring costs of PPC:
Here are examples of the reocurring expenses involved with a PPC campaign. The website (overall)  draws over 60,000 unique visitors/month; 130,000 page views/month:

For this example we will use a business that sells speciality travel tours, worldwide.

XYZ Travel Tours established Yahoo Search Marketing budget of $1,000/mo = $12,000 annually

XYZ Travel Tours established a Google Adwords budget of $300/mo. = $3,600 annually

The total combined marketing budget = $15,600 annually

With Paid Yahoo Search Marketing “YSM”:

• YSM’s $1000/mo budget is responsible for about 24% of the site’s unique visitors (6000 visitors/mo).
• The campaign is using over 400 targeted search terms.
• Average cost/click (CPC) is $.18 – $.20/click.

The YSM campaign may draw on average approx. 6,000 visitors to the website each month.

With Google Adwords:

Adwords ($300/mo budget) is being used to supplement specific trip pages of the website that may be lagging in traffic and sales.

• Adwords’ $300/mo budget may be responsible for approx. 4% of the site’s unique visitors.
• The Adword campaign uses over 100 targeted search terms.
• Average cost/click (CPC) is around $.25/click.

The Adwords campaign  can draw around 1,000 visitors to the website each month for a total of $1,300 per month. This amount does not include the time and researc that was required for you to dedicate to this type of advertising.